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Best things to do in Jung-gu

Discover the city through the eyes of locals. Find the best things to do, places to eat, and get priceless advice from the people who live here.

Tower
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“Namsan Seoul Tower is one of Seoul's most famous landmarks and one of the city's most beloved attractions. The views from the tower are beautiful but the night views are especially breathtaking. Visitors can take in incredible panoramic views of Seoul from the tower's observatory. The tower has been used as a filming location in many Korean TV shows and movies. One of the tower's attractions is the locks of love that visitors fasten to Namsan's iron railings.”
192local recommendations
Neighbourhood
“A very busy and popular shopping district with many international brands and popular Korean skincare stores.”
181local recommendations
General Entertainment
“It is the place that leads the future of Korean fashion. It is a good place for shopping and is a tourist attraction where many foreign tourists visit and enjoy shopping.you can get there just 2stops by subway. and also 15min by walk.”
99local recommendations
Neighbourhood
“Old historic neighborhood that has become a bit touristy but a great place to pick up souvenirs and maybe try some traditional teas. I recommend the jujube!”
114local recommendations
Point of Interest
“This traditional market is great for sampling local food at a very reasonable price! Recommendation: Korean pancakes (jeon). Bring cash, as card is usually not accepted.”
63local recommendations
Point of Interest
“You can find everything. from clothing to carpet. table ware. accessory. fur. etc.”
86local recommendations
Market
“The biggest clothes and fashion wholesale market in Korea. Night market is famous. until 4:00am”
42local recommendations
Palace
“To most Korean people today Deoksugung Palace is largely connected with the desperate struggle of the Joseon Dynasty to survive amid the incursions of the major imperial powers at the turn of the 19th century. It was in 1897 that King Gojong proclaimed the launch of the Korean Empire and designated Deoksugung as the imperial palace after leaving the Russian legation where he had taken refuge one year earlier in a desperate attempt to keep his government free from the interference of Imperial Japan. ”
40local recommendations
Point of Interest
“Heunginjimun, designated Treasure No. 1, was built to protect Hanseongbu, which historically housed important government facilities”
31local recommendations
Department Store
“SHINSEGAE MAIN AND NEW BUILDING [본점 본관, 신관] This department store is part of the Shinhwa group in Boys Over Flowers (꽃보다 남자) (KBS2, 2009), and is where Goo Jun-pyo (Lee Min-ho) and Geum Jan-di (Goo Hye-sun) go shopping. In Legend of the Blue Sea (푸른 바다의 전설) (SBS, 2016-17), Sim Chung (Gianna Jun) and Heo Joon-jae (Lee Min-ho) go shopping here – in company of Jo Nam-doo (Lee Hee-joon) in episode 9. They fake a rich real estate mogul and his fiancée from Dubai – part of the trio’s next scam. In episode 11, Chung comes back here to get a refund for the clothes bought previously, takes a tour on the in-store chairoplane [located in the Shinsegae Duty Free Shop [신세계면세점 명동점 현장] in the new building] and meets Joo-Jae’s half brother when she gets out of the store on the street below the store’s wings (well, it’s not a real coincidence). [Sidenote: The meta here is nice that Jun-pyo’s reincarnation, Joon-jae, comes back to ‘his’ store as a con artist, and how in both shows, the store belongs to his family.] In Fight For My Way/Third-Rate My Way (쌈 마이웨이) (KBS2, 2017), Choi Ae-ra (Kim Ji-won) works here as an employee. In episode 1 we see her with a former high school rival in Trinity Garden café, Shinsegae’s rooftop garden café – with a Jeff Koons sculpture in the background. STREET BETWEEN OLD AND NEW WING This is where the kiss between Ki Ha-myeong (Lee Jong-suk) and Choi In-ha (Park Shin-hye) happened in episode 8 of Pinocchio (2014-15). FOUNTAIN IN FRONT OF THE OLD WING In winter, the fountain right outside the old wing of Shinsegae Department Store is lighted up. In episode 9 of Goblin/Guardian: The Lonely and Great God (쓸쓸하고 찬란하神 – 도깨비) (tvN, 2016-17), the Grim Reaper (Lee Dong-wook) and Sunny (Yoo In-na) walk pass it and it builds the background of their conversation when they come to a stop in front of the Bank of Korea Money Museum [한국은행 화폐박물관] – which is situated right opposite of Shinsegae. In episode 12, both of them meet right in front of the fountain. Legend of the Blue Sea‘s Sim Chung and Joon-jae also stop in front of the fountain in episode 11 and 12. It is here that Joon-jae tells Sim Chung to wait a little for him (he wants to get the little octopus for her) but is arrested by the police before he can get back to her. * * * Shinsegae Department Store — Main Branch [신세계백화점 본점] is the main store of South Korean department store franchise Shinsegae, with its name literally translating to ‘New World’. Opened in 1930, this main branch is the oldest department store in South Korea. During the Japanese occupation it started out as a branch of Japanese department store franchise Mitsukoshi until it was taken over by the late founder of Samsung, Lee Byung-chull, in 1945 (which included also a name-change to ‘Donghwa Department Store’). It was again renamed in 1963 and carries its present name ‘Shinsegae’ since then (after it has been used as a post exchange by the American army for a couple of years). Now, it is run by Lee Byung-chull’s daughter Lee Myung-hee, but independent of Samsung Group from which it departed in the 1990s. The new building opened in 2005 and the old (or main) building has undergone remodeling in 2007. This main branch of Shinsegae is located in Seoul’s neighborhood Myeong-dong [명동] in the Jung District [Jung-gu/중구]. Address of Main Building [본점 본관] 63 Sogong-ro, Myeong-dong, Jung-gu, Seoul 서울 중구 소공로 63 (충무로1가 52-5) Geolocation Store: 37.560999, 126.981093 Address of fountain 3 Chungmuro 1(il)-ga, Jung-gu, Seoul 서울 중구 충무로1가 3 Geolocation of fountain: 37.561433, 126.981029 Geolocation outside store Fight For My Way: 37.560886, 126.981506 Geolocation of Bank of Korea Money Museum: 37.561986, 126.980643 Address street between the two buildings Namdaemunsijang-gil Street [남대문시장길] Geolocation: 37.560640, 126.981045”
17local recommendations
Point of Interest
“Namsangol Hanok Village opened in 1998 on the north side of Namsan Mountain in the center of the capital. This village has five restored traditional Korean houses, a pavilion, traditional garden, performance arts stage and a time capsule plaza, making it a perfect spot for both locals and tourists to take a leisure walk ”
23local recommendations
Department Store
“You can shop at Lotte Department Store and buy fruits and vegetables at the underground grocery store.”
24local recommendations
Canal
“This is maybe of more interest if you are into urban design and planning. This stream was covered over with pavement and choked with pollution and chemicals. Seoul City government won a few green city type awards for restoring this delightful surprise in the urban landscape. You can even use it as a pleasant channel between the culture of the downtown palaces like Deoksu and Gyeongbok palaces, and the fun shopping district of Dongdaemun (see separate entry ). There are loads of trees, fish, and if you come around Buddha's Birthday, a lantern festival.”
14local recommendations
Park
“It's the small mountain and it takes 30 minutes to go up and get to Seoul N Tower”
9local recommendations
Food Court
“Dongdaemoon is also a famous shopping area in Korea. Have to go at night time. ”
19local recommendations
Point of Interest
“Cheonggyecheon is an 8.4 km (5.2 mi) creek flowing west to east through downtown Seoul, and then meeting Jungnangcheon, which connects to the Han River In the middle of the city, You could have the oasis with fishes and birds surrounding with lots of tree ”
13local recommendations